
“Every story, no matter what kind, evokes emotion in the reader. Or it should, if you want to hold your reader’s attention. The story’s emotional pull ultimately creates the story’s mood. The mood, the emotion, is what keeps pulling at the reader, compelling her to keep turning the pages. The mood can be setting. It can be the characters and their motives. It can be how quickly or slowly the plot moves.” (Gloria Kempton, Write Great Fiction – Dialogue)

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