Simply put, we are looking for a reason to care. So for a story to grab us, not only must something be happening, but also there must be a consequence we can anticipate. As neuroscience reveals, what draws us into a story and keeps us there is the firing of our dopamine neurons, signaling that intriguing information is on its way. This means that whether it’s an actual event unfolding or we meet the protagonist in the midst of an internal quandary or there’s merely a hint that something’s slightly “off” on the first page, there has to be a ball already in play. Not the preamble to the ball. Not all the stuff you have to know to really understand the ball. The ball itself.Goodreads.com. 2020. Lisa Cron Quotes (Author Of Wired For Story). [online] Available at: https://www.goodreads.com/author/quotes/5356632.Lisa_Cron [Accessed 14 June 2020].